Nissan Partners with the Los Angeles Latino Book & Family Festival
Car manufacturer promotes car safety at upcoming multicultural book festival.
Los Angeles, California, August 21, 2000 -- Actor Edward James Olmos announces the fourth annual Los Angeles Latino Book & Family Festival and welcomes Nissan as a Padrino Sponsor. This exciting event will take place on Saturday, August 26, from 10:00 a.m. – 7:00 p.m., and Sunday, August 27, from 10:00 a.m.-6:00 p.m., at the Los Angeles Convention Center, South Exhibit Halls G, H and J, 1201 So. Figueroa St. Admission is free. (Parking is $7.) An expected 700 exhibitor booths will feature a wide variety of products, services and activities.
In addition, some 55 authors will be on hand to participate on panels and in book signings. Authors scheduled to attend and participate in panels and/or book signings include Rosa Martha Villareal, Yolanda Nava, Marcos McPeek Villatoro, Art Rodriguez, May Helen Ponce, Loretta Lopez, Graciela Limón, Bobbi Salinas, Ethriam Cash Brammer and many others. A special panel will focus on poetry, followed by a poetry slam.
Enlivening the festival stages are the legendary Lalo Guerrero, the "Father of Chicano Music"; Martin Espino, who recreates the sound of indigenous instruments and music; the Ballet Folklórico de Nuestras Tradiciones, performing dances from Veracruz, Jalisco, Chiapas, and more; the Ballet Folklórico Viva Panamá, presenting the music and dance of Panamá; and the bands of Spirit and East L.A. Sabor Factory; and others.
Nissan, a long-time supporter of the Latino Book & Family Festival, will be on hand to promote its Quest for Safety program and distribute information regarding car seat safety.
About "Quest for Safety"
Quest for Safety is conducted in partnership with the authors of the best-selling What to Expect parenting books. Central to the campaign is the free booklet, The What to Expect Guide to Car Seat Safety. The booklet is available in both English and Spanish, and offers simple, step-by-step instructions for parents. It answers questions parents commonly ask; from when to switch to a front-facing seat, to what to do if a child resists buckling up, to how long a child should stay in a booster seat.
Since the launch of Quest for Safety less than one year ago, Nissan has distributed more than one million booklets to parents and caregivers nationwide. Any person interested in receiving a free copy of The What to Expect Guide to Car Seat Safety may call the Nissan Quest for Safety Helpline at 1-800-955-4500.
Nissan’s Quest for Safety campaign benefits The What to Expect Foundation, which exists to help every mother have the best odds of a healthy pregnancy and every baby have the best odds of a healthy start in life. The Foundation’s first program will provide low-literacy pregnancy guides and videos free of charge to disadvantaged mothers across the country.
Nissan has invested $3 billion in the United States to establish facilities for its design, research and development, manufacturing, sales, consumer and corporate financing, and marketing operations. More than sixty percent of the Nissan trucks and cars sold in America are built in America. Last year, Nissan purchased more than $4.2 billion in parts and materials from U.S.-based suppliers.
Nissan employs more than 75,000 Americans, approximately 12,000 directly and 58,000 at 1,250 Nissan and Infiniti retailers nationwide. More information about Nissan North America, Inc. and the complete line of Nissan and Infiniti vehicles can be found on-line at www.nissan-na.com. Nissan contacts: Maria F. Fernandez @ (310)771-5779.
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About the Latino Book & Family Festival
The Latino Book & Family Festival was launched in 1997 in Los Angeles to promote literacy, culture and education and to provide people of all ages and backgrounds the opportunity to celebrate the diversity of the multicultural communities in the United States in a festival atmosphere. The 1999 Los Angeles festival drew 48,500 visitors, with 704 exhibitors, making it the largest Latino consumer expo in the United States. Today, the festival is hosted several major Latino markets across the U.S., including Los Angeles, San Diego, Chicago, San Bernardino/Riverside. New York City will be added in 2001.
The property/event is represented and produced in part by Pochteca EventWorks, a diversified Marketing/Sponsorship, Event Management & Entertainment Company. Festival sponsorship and exhibitor information is available by calling 310-876-1002 or can be obtained by visiting the festivals web site at www.pochtecaeventworks.com/lbff.htm.
