Contact:
Sacha Ferreira, Pochteca Media
(213)745-7717, sachaf@pochtecamedia.com
POCHTECA MEDIA: ONLY HISPANIC MARKETING AGENCY TO PRESENT AT GLOBAL GAMING EXPO IN LAS VEGAS
Los Angeles, CA (September 6, 2005)
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Mario Cobián, CEO of Pochteca Media will be one of the four hundred speakers to attend the Global Gaming Expo 2005 (G2E) scheduled for September 13-15 at the Las Vegas Convention Center. G2E is the international gaming trade show and conference organized by the American Gaming Association (AGA). Mario Cobián is scheduled to present along with the other distinguished panelists of the Hispanic Marketplace panel Wednesday, September 14th from 10:25 -11:15 a.m. at the Las Vegas Convention Center.
Mario, who is the only Hispanic Marketing Executive to present, will be speaking about effective integrated marketing techniques to reach Hispanic consumers. He will present a case study of the successful Viva Laughlin! promotion created and produced for the Laughlin Tourism Committee and Las Vegas Convention & Visitors Bureau.
G2E is the most in depth source of new products, ideas and information for gaming the industry. This year the expo will count with 700 national and international exhibitors, 130 conference sessions, special events and a culinary marketplace. This year marks G2E's fifth anniversary. For more details on the Global Gaming Expo (G2E) you can visit the official website www.globalgamingexpo.com
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About Pochteca Media : Pochteca Media (formerly Pochteca EventWorks) is a leader in Hispanic marketing and promotions. Clients include the Laughlin Tourism Committee, Las Vegas Convention & Visitors Authority, Ramada Express Hotel/Casino, Robinson Rancheria Casino, Edgewater Casino & Resort, and Golden Nugget, among others.
