Contact:
Sacha Ferreira, Pochteca Media
(213)745-7717 or sachaf@pochtecamedia.com
LAUGHLIN TO HOST 2ND ANNUAL CITY-WIDE HISPANIC CELEBRATION Viva Laughlin! to be held in conjunction with Latino Heritage Month
Laughlin, NV.(Monday, May 21, 2005)
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Monday, May 21, 2005 - The Laughlin Tourism Committee and the Las Vegas Convention & Visitors Authority (LVCVA) together with Pochteca Events Works proudly present the 2 nd annual Viva Laughlin! , a festival celebrating Latino Heritage Month. The city-wide event is scheduled for October 7-10, 2005.
During the four days of celebration, Laughlin will once again host one of the largest fiestas of its kind. Viva Laughlin! will feature performances by renowned Latin music artists, comedian, theatrical productions, variety shows, films, celebrity appearances, expos, high profile boxing matches and much more. A complete schedule and listing of performers will be announced in June.
"Viva Laughlin! is an extraordinary event for this destination as it specifically targets the burgeoning Hispanic population," said Sean Hammond, director of player development and casino events at the Ramada Express and local chairperson for the event. "Our outreach efforts will target key regional markets including Southern California, Phoenix-Mesa, and Las Vegas, areas which account for 25% of the total Hispanic population in the U.S. Given Laughlin's proximity to these areas, it is convenient for Hispanic visitors to make the trip to experience this city-wide celebration."
During last year's successful inaugural event, Pochteca Event Works was responsible for creating and producing an exhilarating celebration that 20,000 visitors were in town to experience. In addition, an approximate 10,000-plus hotel rooms were sold out three weeks in advance.
"We are thrilled to continue our partnership with the Laughlin Tourism Committee and the LVCVA for the 2 nd annual Viva Laughlin! ," said Mario Cobian, CEO of Pochteca Event Works. "Our goal is to make Viva Laughlin! the city's largest and most prestigious event of the year. By developing new exciting and diverse attractions for everyone, we are confident that we will reach our goal in the very near future."
Highlighting some of last years activities and talent were renowned Latino pop music star Cristian Castro, Latino songstress Jennifer Pena, the legendary Freddy Fender, comedians Alex Reymundo and Joey Medina, beautiful Hawaiian Tropic models and many more.
Located 90 miles south of Las Vegas, Laughlin is a unique resort destination with a relaxed and friendly atmosphere that welcomes over 5 million visitors annually. This city by the river has grown to host nine resorts with affordable first-class accommodations and a multitude of recreational activities. Laughlin has also become one of the leading special-events destinations in the Southwest, offering the adventurous spectator everything from world-class rodeo action, to daring off-road racing and powerboat racing on the Colorado River.
For more information visit www.visitlaughlin.com/viva and www.pochtecaeventworks.net .
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About the Laughlin Tourism Committee The Laughlin Tourism Committee, a division of the Las Vegas Convention and Visitors Authority, provides the strategic vision for the destination of Laughlin. It is responsible for marketing Laughlin to the Southwest and the world.
About Pochteca Event Works Pochteca Event Works is the leading Hispanic Event Marketing, Promotions & Entertainment company servicing the largest and high-profile Latino properties nationwide. The company has successfully initiated and branded some of the countries most important Hispanic events in the United States such as Edward James Olmos Latino Book & Family Festival , the largest Latin expo in the U.S. and Fiesta Broadway - Los Angeles , the largest Cinco de Mayo event in the country and Fiesta Del Sol - Chicago , the largest Latin festival in the Midwest.
